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News 7

Birmingham urged to seek out Brazilian investment

Birmingham must market itself better to attract more investment from Brazil and other emerging markets, according to the director of a South American investment bank.

Leonardo Antunes, managing director of Brazilian investment bank Broadspan Capital, said that international thinking was still dominated by London so cities needed to be more pro-active in getting their message across.

"Birmingham needs to market the region," he said. "It is important to sell the region in Brazil. When Brazilians think of Britain, they usually think of London.

"An easy alternative for them would be Portugal or Spain. In the past Portugal was seen as a bridge to Brazil which is considered the leading country of Latin America and is growing by about three per cent."

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Source - http://www.birminghampost.net/

 

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