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News 42

Brazilian market open for Yorkshire and Humber

Brazilian trade links are being spearheaded in two schemes ran by UKTI, in an effort to take advantage of relationships created by this summer's Olympic Games.

SMEs in Yorkshire and Humber will benefit from the first project, which will be launched in September, for businesses to increase global exports to Brazil.

As the Olympic flag is passed between the two countries, trade links and future business partnerships have been forged after Brazilian delegates made visits to the UK to learn from the preparations for the Games.

Following its September launch in Sheffield, the Passport to Global Sports Project will run for 12 months and will offer expert advice to exporters as well as setting targets in the competitive global sports projects market.

A trade mission to Brazil in November set up by UKTI will coincide with the Soccorex international football exhibition in the capital, Rio de Janeiro, where businesses will be able to exhibit to potential South American buyers.

The mission will progress to Brazil's industrial core, Sao Paulo, where opportunities for engineering and healthcare links could be made, and a further visit to the city of Recife will allow firms to see a major centre for businesses in the country.

Businesses in Yorkshire and Humber have already benefitted from Brazil's inheritance of the Olympics, with exports from the region to Brazil totalling nearly £373 million.

Lorraine Ellison, who is leading the Mission on behalf of UKTI Yorkshire and the Humber, said:

"Brazil is simply too big a market to ignore. Of the four countries in the BRIC economy, it is the closest to the UK economically and politically and has recently overtaken the UK in size of GDP. Brazil currently has fantastic opportunities to showcase its new found economic strength and confidence.

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