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Advertising growth 'to be driven by BRIC nations in 2012'

British companies have faced difficult trading conditions over the past few years, with the ongoing economic downturn having a negative impact on both turnover and profits. With companies struggling to maintain a healthy bottom line, the natural instinct of many business leaders may be to batten down the hatches and tighten their belts. As such, some companies have had to cut back on the amount of cash they re-invest in the business through advertising and marketing promotions.

This is in stark contrast to private sector operators in countries with faster growing economies, who are eager to raise awareness of their brands and make their mark on the world stage. According to a recent report from Warc, such nations will see the strongest growth in advertising spend over the coming year. A rapid rate of growth is expected in the fast-emerging BRIC nations in particular, namely Brazil, Russia, India and China.

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